franchising demystified the DEFINITIVE franchise handbook
Revised & Updated second Edition
"If you are considering getting into franchising, this is a must read. The author goes step-by-step on how to get into franchising and answers most if not all the questions you may have." -Manuel Huespe
Now in its second edition!
Franchisees: Whether you are considering getting into a franchise, or have made the commitment, Franchising Demystified provides you with a deep understanding of the franchisee-franchisor relationship. This definitive franchise handbook provides you with the tools to effectively assess the right franchise opportunity for you and then maximize your return on investment.
Loaded with practical tips, Franchising Demystified helps you:
Identify the best franchise opportunities
Determine if franchising is right for you
Fully understand your rights under the license model
Improve and build upon the franchisee-franchisor relationship
Succeed and grow a successful, profitable business
Real-life examples let you learn from other people's mistakes and experiences. Franchising Demystified is a must read for anyone considering buying a franchise, currently a franchisee, a franchisor, or for instructors teaching a franchise course!
Franchisors: Get a better understanding of the prospective franchisee decision making process. Use the book to educate and manage the franchisee's expectations.
Instructors: For those teaching, multiple choice questions and instructor notes are available upon request.