Franchising Demystified
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ABOUT THE AUTHOR

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about wayne maillet
the franchising specialist

Wayne Maillet is a leading franchise management consultant with over 25 years of practical experience in all aspects of franchise operations. Prior to consulting Wayne Maillet worked for the corporate office of such franchised companies as Keg Steakhouse, Uniglobe Travel and Realty World. Although the industries were different, the principles, challenges and opportunities of franchising were found to be the same. 

Wayne Maillet is an active member of the Canadian Franchise Association and sits on the CFA Research Committee. Respected within franchise circles, he brings a realistic, practical understanding of business and franchising. Wayne Maillet has spoken across Canada on how to franchise your business, lectured at Queens University, written several articles and is often quoted as an authority in franchising. 

Wayne Maillet mixes practical experience with an academic understanding, having earned his Bachelor of Business Management Degree from Ryerson University and was recognized for outstanding academic achievement in management and enterprise development. He is also the founder of Franchise Specialists, a full service franchise development and business management company.

Wayne Maillet's experience in franchising has extended across North America and includes involvement in operations, strategic planning, franchise sales and brand development. He has a great understanding of franchising.
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career highlights

  • Wrote several operation manuals that were focused on duplicating critical factors so that success could be duplicated
  • Conducted strategic planning sessions for companies looking to start franchising as a growth strategy
  • Created business plans with projected cash flows and market analysis which resulted in receiving has high as 95% institutional financing
  • Represented several franchisors for expansion across Canada, awarding over 300 franchises
  • Established a Master License in provinces across Canada as well as a Master License in Venezuela
  • Was CEO for the Canadian operations of a large international franchisor with 1500 locations worldwide
  • Acted as mediator and resolved an escalating dispute between a franchisee association and its franchisor
  • Spearheaded the complete redesign and development of the franchise program to position a national Canadian brand for U.S. and International expansion, allowing growth beyond the mature Canadian market
  • Facilitated acquisition of a national competitor
  • Has acted as an expert witness in a large legal proceeding
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Some Articles written by Wayne

Building Your Franchise Support Team - published in FranchiseVoice Member Magazine, Summer 2010.
Introduction to Franchising - published in Franchise Canada Magazine, Jan/Feb 2008
Franchisee Advisory Councils - published in FranchiseVoice Member Magazine, Summer 2012

Visit Franchise Specialists for professional franchise consulting.
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